9 Digital Marketing Trends for 2021 You Need to Implement Immediately

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Digital Trends for the 2021 Marketer

Trying to figure out how to master your digital marketing strategy this year?

Although digital marketing isn’t the only way to promote your business, it is one of the best.

For that very reason, today, we’re looking at 9 digital marketing trends you need to check out to grow your business online.

We’ll also talk about ways you can begin immediately implementing them into your marketing strategy.

What is digital marketing?

Digital marketing is online, internet marketing that is done through digital technology (a.k.a, the internet).

If you have social media accounts, digital products, or even a website , you need to learn digital marketing.

A few examples of digital marketing are:

Related article: Digital Marketing vs Affiliate Marketing

The Latest in Digital Marketing Trends

As a b2b marketer, I use internet marketing daily to run my business, create an amazing customer experience and build brand awareness.

But, are we really using it to our best benefit?

To effectively use digital marketing, you have to understand what actually does (and doesn’t) work.

You also need to be aware of which digital channels your consumers are active on and how to create a customer journey that will turn your audience into raving fans.

Knowing what strategies to use will give your brand that extra personalization and rapidly grow your “know, like and trust” factor.

Let’s look at the digital marketing trends that you should prioritize in 2021.

Digital Marketing Trend 1: Search Engine Optimization (SEO)

Search engine optimization is how Google decides if it should show your post, site, or product on the 1st (or 100th) page of search results.

In terms of marketing effort, SEO is a long-term strategy that can bring your target audience to you if you do it right.

SEO is listed as the first trend for 2021 because most marketing experts agree that it is truly the most important aspect of your business, in terms of online presence.

Since the goal should be to always rank on page 1 of Google, you have to focus on effective SEO.

switch themes to Astra website in a weekend launch plan

Local SEO optimization is especially important if you have a brick-and-mortar storefront in a particular location so that people find the resources they are looking for in their area..

To do this, you need to learn about keyword research, backlinks, and post layouts.

There are many different search engine optimization courses, but here are a few of my favorites:

Related article: What is SEO?

Digital Marketing Trend 2: Video Content

If you haven’t yet noticed, all social media platforms are beginning to emphasize the importance of video content.

Youtube used to be one of the only video platforms online. Now, there are Instagram reels, Facebook Lives and so much more.

Although each algorithm is different, there is one specific similarity for growth: video content.

Since our social life has been fully online for the last year, social media has decided that people want face-to-face content.

LIVE videos (where you are interacting with your audience in real-time), are a great option if you have time to do them.

But, if you only have a few minutes here and there, make quick video content for reels or TikTok .

Digital Marketing Trend 3: Instagram

Instagram is going to be just as popular (if not more) in 2021 as it was in 2020 as a social media channel. It’s been said that it will surpass Facebook for the number of users this year alone.

That being said, use it to build your business.

But, you have to know the algorithm to boost your engagement which will increase your audience.

Even though this social media platform began with only pictures, you can now post videos, reels, boomerangs, or even go live. To get the most traction, try to utilize all of these features.

How to use Instagram for Content Marketing

  • Create reels. Instagram uses reels to compete with TikTok. Therefore, this content is currently prioritized more than pictures.o compete with TikTok. Therefore, this content is currently prioritized more than pictures.
  • Post consistently. Whether you post daily, every couple of days, or weekly, post at the same times. Instagram favors consistent accounts.
  • Add content to your stories as frequently as you can. Aim for a minimum of 10 story posts per day.
  • Engage with other accounts in your niche. You can like, comment, save, and follow similar accounts to show up on more feeds.
  • Use all of the features Instagram has to offer. (This means stories, feed posts, reels, and live videos.)

If you want to learn more about increasing your Instagram following , check out this article.

Digital Marketing Trend 4: TikTok

TikTok is another good way to begin digital marketing.

The latest trend on video is TikTok where users can create short video clips with voice-overs and other fun and interactive content.

This app is known for its ability to allow anyone (regardless of account size) to go viral.

Although you can have a personal account, it is better to stay with a niche topic so that your audience knows the type of content they’ll be getting.

How to use TikTok for digital marketing:

  • Post a few times a day if you are able to. If not, try to at least post once a day.
  • Try to stay on the app for a minimum of an hour a day.

Digital Marketing Trend 5: Clubhouse

Clubhouse is a new app that was just released at the end of 2020.

The reason Clubhouse is a hit is because it is a completely auditory platform and is essentially built 100% off interactive content.

You can join groups to sit in on talks or even join conversations yourself. If you are a b2b company, you’ll find lots of inspiration and connections in the platform.

But, as of right now, you have to be invited to join it. This is due to the app being so new, they don’t want it to crash due to having too many users.

Once you do join, though, you get one link to send to a friend to allow them to join.

Once the owners have the app fully setup, they have said they will be opening it up to everyone without needing an invite.

How to use Clubhouse for digital marketing:

  • If you aren’t yet a member, you can still go ahead and secure your user name. That way, your account name is set in stone.
  • Once you join, optimize your bio to let your followers know what your niche is.
  • Join in on discussions that fit your brand.

LEARN MORE ABOUT HOW TO GET ON CLUBHOUSE HERE

digital marketing trends for 2021
Digital Marketing Trends for 2021

Digital Marketing Trend 6: Testimonials and Reviews

Get as many testimonials and/or reviews as you can for your products.

Whether you sell courses, e-books, or even physical products, make sure you get feedback.

Not only will this help you improve your products, but you’ll always have good feedback to show potential customers.

How to get testimonials to improve digital marketing:

  • If you haven’t launched your product yet, you can ask a few people to check it out for free in exchange for a review.
  • Add an incentive for your customer to leave you a testimonial or review. This can be a discount code, affiliate link, or even a free product.

Digital Marketing Trend 7: Conversational Chatbots

Conversational chatbots are created through machine learning software that creates automated responses on your social media accounts or websites to your customers.

Since we are in an ‘I want it and I want it now’ world, getting an immediate response is a win for your customers.

But, we can’t always be online, right?

That’s why chatbots are a huge hit. You can set up an automated virtual reality response to answer or ask a common question, give your office hours, or even send you an email.

Some programs even allow marketing automation that act as mini funnels taking your audience through an entire customer journey.

How to use conversational chatbots for digital marketing:

  • Add automated responses to your Facebook page messages and Instagram messages.
  • Add a conversational chatbot to your websites. This way, if a potential customer has a question, they can get an immediate answer rather than have to wait on you to respond. Oftentimes, waiting for a response can cause you to lose a sale.

Digital Marketing Trend 8: Shareable Content

One of the best ways to get higher engagement (and more traction) on social media, your websites, and your products is to make sure your content is shareable.

Now, this doesn’t mean that the content is technologically shareable. This means that the content itself needs to make the consumers want to share it with their friends, family, and followers.

How to make a shareable content marketing strategy:

  • Answer questions that are widely asked in your niche. That way, if one person finds it useful, they’re inclined to share it with others.
  • Make funny content. We all like to laugh, right? Finding ways to add humor in your niche can gain you a lot of engagement.
  • Use interactive content that your audience can easily participate in. Think: THIS or THAT type questions.

Digital Marketing Trend 9: Branding

Branding is one of the most important aspects of having any business in reaching our target audience.

With digital marketing being a (primarily) visual way to market, make sure you have a clear brand for your audience.

Branding includes your business layout, products, niche, and even your pictures.

How to optimize your brand for digital marketing:

  • Use a consistent editing style on your platforms.
  • Create products that fit your niche.
  • Style all of your social media accounts the same way. (Meaning, use the same filters and colors throughout each account.)

You want your audience to see your products, logo, or pictures and immediately know they’re yours.

Make 2021 Your Year through Digital Marketing Trends

Being a digital marketer doesn’t have to be hard. You also don’t have to follow all the trends at one time.

I recommend picking one digital trend and trying to perfect your usage of it. Then, once you think you have a great grasp of those, try to add another one.

If you utilize these trends correctly, 2021 is bound to be your year!

Digital Marketing Trend Strategies FAQ:

Related articles:

Q: Can I make money with digital marketing?

You can definitely make money with digital marketing. You can promote other people’s products or even make money off of your own products.

Q: Will these digital marketing trends ever change?

As all trends change regularly, digital marketing trends will also change. This is why it is vital to master SEO. But, all 13 of the trends previously listed are great ways to start adding digital marketing into your business.

Related articles:

Digital Marketing vs Affiliate Marketing

9 Digital Marketing Trends for 2021 You Need to Implement Immediately
9 Digital Marketing Trends for 2021 You Need to Implement Immediately 1

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19 thoughts on “9 Digital Marketing Trends for 2021 You Need to Implement Immediately”

  1. Wow. My head is spinning. I’m new to this world and have been dipping my toes into the various digital marketing streams to see which is a good fit. As a one-person show with limited time, how do you decide where to concentrate your efforts? I can’t see myself posting 10 IG stories, a bunch of TikToks, etc. each day. Would love to focus effort on one until I get the hang of it. Eek.

  2. Wow! It just keeps getting more and more complicated 😂 I’ve been reading about the importance of videos for the past year but I can’t seem to get started on them. Ironically, I’m a professional lifestyle photographer who prefers being ‘behind’ the camera. It’s a constant struggle for me but I’ve been trying to show my face more often—except for videos! I also have an outdoor travel blog and online magazine for Creatives. I guess there’s just so much to keep track on that it starts to feel overwhelming. Regardless, you’re very much right with all of these tips and I’ll do my best to work on a few of these.

  3. Hi Sasha,
    great tips here. I think branding is going to be huge this year and beyond. Simply because there’s more and more competition out there and websites are starting to look a like.
    Branding will be key for site differentiation
    .

  4. Love the various ways of digital content creation. SEO is the only one I’ve really been focusing on since I’m still so new to blogging.

    However, I think we need to address the elephant in the room in regards to digital marketing. One of the things that I think is interesting is that a lot of content creators, whether it be on YouTube, IG, TikTok, etc, have said that your race matters (if the face is being shown) in terms of how you get picked up by video content platforms and their algorithm. It’s the AI and the inherent biases of those programming it. It’s been shown many times. So, while I am in full agreeance that video content works, it won’t always work as well for one content creator as it will for another.

    And yeah, it needs to change. And hopefully, it will. It’s 2021 everyone should have an equal share in how they are put out on a video platform.

  5. Wow! I did not realize there were so many different digital marketing options! It makes complete sense that they keep creating more and more ways for content to be shared but I’m hoping to pick the best ones and not spread myself too thin. Right now I’m hoping that quality content over quantity of shares while still using the right digital marketing tools will help grow my blog! Thank you so much for sharing!
    Cici recently posted…28 Valentine’s Day Outfits You’ll Fall In Love With

  6. I love your posts!! You always share so much valuable information with us for free! I haven’t hopped on the Clubhouse wagon yet but am implementing these other strategies or have been thinking of ways to do them. I really need to get some reviews of an ebook I sold over the Christmas season! I like the tips for offering a discount code, I think I’ll do that!
    Leah Buehler recently posted…Buttercream Shamrock Cookies in 4 Easy Steps

  7. I still haven’t jumped on the Clubhouse bandwagon, concerned I won’t be able to devote the time with my current quarterly goals, but seeing this post is making me re-evaluate. I plan to discuss it with my blog biz coach!

  8. I love these tips. I love digital marketing and I’m always trying to improve my strategies, so it’s very nice to read all the tips here in one place. Great post! 🙂

  9. I know it’s important, but I’m still finding SEO very intimidating and confusing. I do appreciate this list though-definitely some things to think about as a new blogger! Thanks for sharing.

  10. Hello Sasha,
    this is such a comprehensive post especially for new bloggers, such as myself. I’m still trying to figure things out on how to promote my website and get traffic to it. I’ll be coming back to this post many times this year 🙂

  11. So much information! Thank you again, as always, for sharing!
    I’ve heard of most of these. Only implemented a few – I’ve never heard of a ChatBot. I don’t think I’m at the point in my blogging game to warrant it – but I’ve been wrong about a few other things too LOL!

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