Content Creators or Infopreneurs: The Modern Day Side-Hustle Making Money Online

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How to Become a Content Creator or Online Infopreneur

Becoming a content creator from information marketing has taken the internet by storm. As more and more people begin utilizing digital information, and reading and learning online, more opportunities open up for information marketers.

If you have specialty information or have a passion for a topic, information marketing may be the perfect business model for you.

What Is an Online Infopreneur or Content Creator?

A content creator is someone who makes a living selling information.

According to Wikipedia, a content creator/infopreneur is an “entrepreneur who identifies opportunities for creating enterprising information-based businesses by identifying knowledge deficiency situations and selling target-based information products and services, mainly through the internet”.

It can be a very profitable business model. An example is someone who is an expert when it comes to bird training. They have a passion for or a strong interest in training birds.

They might create training manuals, videos and courses on how to train your pet bird. The information could range from beginner to advanced tricks like how to train your parrot to play dead.

Sounds crazy, right? I mean, who needs to train their parrot to do that? Believe it or not, there’s a market for it.

Finding Your Niche as an Entrepreneur

Just like any business, an online infopreneur’s first job is to determine what their passions are and if there’s a market for it.

You might begin by making a list of the topics you’re knowledgeable in or passionate about. Then you begin your research. Using keyword research tools like Ubersuggest and investigating online, you’d look to see if people are searching for that topic.

Continuing with the parrot training topic, perhaps that infopreneur began with a passion for birds. They found during their research that many people were struggling with their exotic birds.

They were biting and screaming and being generally unruly. This infopreneur then saw that there weren’t a lot of other businesses providing information on the topic. In short, there was a good demand for the information but not much supply. This is the perfect opportunity to create an information marketing business.

keyboard and glass on a desk

Find a Profitable Niche

So your first step is to find your interests and passions. Your second step is to research them for profitable niches. A niche is a specialty topic. It can also be a demographic like teen bird trainers or bird training in the desert south-west. Or it can be a skill level – beginner bird training, for example.

Once you’ve chosen a niche, it’s time to create your website and information products. Your website will be dedicated to helping your audience learn what they need to know or want to know about your topic. You might post free article or video content. You may offer free reports and digital downloads.

How to Start Your Business as an Infopreneur

Thankfully, these days, almost anyone with access to the internet and a bit of start-up cash can start their business as an infopreneur.

The most important thing you’ll need to do to get started is to create a self-hosted website. If you’re still not sure, here is a run-down of the difference between a free WordPress site and a self-hosted one.

You might be thinking that it would save money to create a free site, but if you’re serious about making money with your business, you’ll want to go the self-hosted route right from the start.

I see so many bloggers make this mistake in the beginning and then regret it later. You can read all about how to easily (and cheaply) set up your own WordPress, self-hosted site here.

Make More Money by Offering Sales or Services

Once you have people interested and accessing your free information, you can take them to the next step which is to offer them a product to buy. Often this is an ebook, an online course or a video series.

The information products that are successful generally solve a problem for their audience. For example, “How to stop your parrot from biting.” You may uncover common problems during your research or you may need to do additional research to find the answers.

Conclusion: Becoming an Infopreneur

If you have a passion, interest or specialty knowledge about a topic, consider using that to create an information marketing business. It’s a great way to make an income. Some information marketers have gone on to make millions from their books, courses and videos. To your success!

Ready to quit your day job and become an infopreneur? Check out this free workbook to help you decide if it’s time to take the leap!

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18 thoughts on “Content Creators or Infopreneurs: The Modern Day Side-Hustle Making Money Online”

    1. Absolutely, Rebecca. What it really boils down to is that you don’t need to have a degree in anything. If you are passionate and committed, you can make a side-hustle your full-time gig. There are so many options available. THanks for reading and commenting! Have an amazing day πŸ™‚

  1. Sasha, as always, I enjoy reading your posts. You are so right in advising bloggers to really do their homework when selecting their niche. Its one thing to blog as a ‘passionate hobby’ but its quite the other when treating it as a legitimate business and I feel this is the majority unfortunately from what I have seen. Much success always!

    1. Thank you, Beth! Yes, it’s so important to consider everything. If you want to have a successful side-hustle, you need to treat it like a successful business. Get out of your pj’s, make a plan and get to work. EVERY DAY. Thanks for reading πŸ™‚ Have an amazing day!

    1. Yes! Definitely an important part of making a side-hustle work full-time is making sure that you are crystal clear on your audience so that you can focus. Can’t wait to see you achieve all your goals!

    1. Isn’t that funny Rachel? I struggle with it saying I’m a blogger as well. I think it must still stem from the social stigma of when people just thought blogging was an online diary. Of course, we all know that it can be a great success if you treat it like a business. I hope your niche comes to you, but don’t get hung up on it either. Listen to what your audience responds to and grow from there.

    1. It’s amazing how many opportunities are out there that people know so little about. Finding a niche is definitely important, however, don’t get stuck. If you have a general idea, you can start with that and then narrow it down as you go. Thanks for reading and the comment. πŸ™‚

  2. There are endless opportunities out there if you can just tap into a subject that’s in demand, yet under saturated. Love the bird analogy! Beautifully said πŸ™‚

    1. Thanks, Karen! So glad that you enjoyed the post! I love how there are so many ways to make money online and that we are shifting from the traditional mindset of needing to have a piece of paper on the wall to be successful. Cheers! πŸ™‚

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