I have been, or can be if you click on a link and make a purchase, compensated via a cash payment, gift, or something else of value for writing this post. As an Amazon Associate, I earn from qualifying purchases. Please read my full Affiliate Disclosure for more information.
Interact Quiz Maker Review
Creating interactive quizzes in the business world in HOT right now. According to Forbes, the demand for interactive content such as quizzes will continue to grow and Buzzsumo has stated that the average quiz is shared nearly 2,000 times.
Interact is an amazing tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website. And with Interact’s opt-in forms performing at 50% conversion, they can quickly help you grow your subscribers.
Most people are excited about growing their email lists with Interact. But I think there’s something even better about creating an Interact quiz. The opportunity to really understand your audience.
And this, my blogging babes, will make you a better blogger.
How a Quiz Can Help You Be a Better Blogger
One of the most fundamental things I learned early on is how important connecting with your audience is. The idea of just haphazardly creating content on the fly and hoping that it speaks to your readers is not only a time-waster, but it’s also ineffective most of the time.
In order to give your readers quality content that they come back to, you need to really know them. What are their struggles? Where are they trying to end up? And most importantly, how can you help.
As a good blogger, you should be trying to answer these questions all the time. The tricky part is, how do you get these answers? I have had very few clients just straight out tell me what they need help with. And that’s sometimes because they are unsure themselves.
So, how exactly can you find these answers without looking like you are making it their job to tell you? A quiz. It’s a fun, interactive, no-pressure way to find out exactly what your audience needs so that you can tailor your messages directly to those needs.
Step 1: Brainstorming Your Quiz
Come up with your quiz topic
The very first thing you want to think about when creating your quiz is what is the topic going to be about. Will it be fun and light-hearted? Will it give your quiz-taker a direction for their business? Will it help them improve something? Maybe help them understand their own struggles?
As a fun way to interact with my readers, I wanted to engage them in a quiz related to blogging or business and integrate some useful solutions for them as part of the outcome.
Map out your questions and results
The next stage of creating your quiz is to map out your questions and results. Interact makes this part really easy so don’t stress too much about the details. Just have in mind a general outcome that you will be looking for.
One of the things I struggled with early on was trying to figure out which questions would work best and how I would measure the information I was receiving. (Luckily, Interact did all the work for me on this one.)
Determine what goal you want your quiz to have
Making sure that you have an ultimate goal with your quiz will be really important. Are you looking to use it as an opt-in for lead generation? Maybe as a lead magnet to grow your email list? Are you using it as a marketing tool to connect with your audience?
I’ve been thinking about doing a quiz for several months. I really wanted a quiz that could help me understand the needs of my readers and use it to help them with their blogging journey.
Also, I have been focusing on building my subscribers and knew that this was a perfect opportunity to add to my email list, which would be a great bonus.
Step 2: Choose a Quiz Template
Interact Quiz Builder
When I realised that Interact quizzes have over 200 ready-made templates available to use I was super pumped. Because honestly, I’ve never built a quiz before and I had no idea where to start.
There’s a ton of research that goes into what questions are valuable and thankfully the people at Interact have done all the heavy lifting on that one.
Creating a quiz with Interact is super simple. All you do is click on “+ Create a New Quiz” and then you can choose to use a template or start from scratch.
Next, choose templates that will fit your industry. You can choose as many as you want in this step. For me, I started with business and blogging but there are a ton of options.
Once you’ve selected the ones that fit, you are prompted to choose what kind of quiz you are looking to create (assessment, personality or scored).
I really had no idea what I wanted so I just chose all of them and presto! I was presented with a TON of quiz selections that would be perfect for my audience. I went through a bunch of them and checked my own results to see how they function.
I may have even gone back and tested fun quizzes totally outside my niche . Guess what? I’m a Merlot! (Cause I just had to know what kind of wine I am! lol)
I finally decided to start with a quiz on finding out where you are on the blogging roadmap. I’ll get into the details of why a little later in this article. Once I chose my quiz, the rest was easy-peasy.
Step 3: Create a Cover Page
Once you’ve chosen a quiz template (or created your own) you need to create your quiz cover page. There really wasn’t a whole lot of tweaks to do with the one I chose, but I did pick a new cover photo.
You can use the stock photos that come with the quiz but I was worried that there may be another one out there identical so I updated it.
The other thing I did was to customize the quiz using my brand colours, logos and font so that it would fit seamlessly into my website afterward. All you do is change the branding settings on the left and it will apply to the entire quiz.
Step 4: Review Your Questions
Come up with your questions and answers
Luckily, all of the questions and answers in my quiz template fit with what I was looking for so I didn’t need to make any changes. But, you can easily add or take away questions as well as answers to better suit your style.
You even have an option to use images instead of written answers just to spice up the quiz a little for those who love visual context better.
Choose your quiz style
Although I wasn’t sure what style of quiz I wanted to use in the beginning, I ended up with a personality style quiz. As I work with many new bloggers, I thought this was a great way to help them see where they are at with their blogging business in a super fun way.
Step 5: Determine What Your Quiz Results Will Be
Decide your quiz results
The idea behind every quiz is to give an outcome based on their results. With my quiz, the template provided three different results based on their answers:
- You Get Visibility
- You Get Traffic
- You Mean Business
I thought these worked perfectly for what I was measuring so I didn’t change them at all.
Choose where the result will lead your audience
Now, this is where the fun part comes in. I could have left the quiz as it was, and just generate their results. The Interact quiz is set up to give the results automatically without me having to change anything but I wanted something a little extra.
You can even choose to allow your audience to get results without giving their email. (That might seem counter-intuitive, but my reader experience is most important so I chose this option).
There are two options for providing results.
- Redirect to a custom page that shows their result and can have additional CTA’s
- Create a CTA at the bottom of the pre-done result page asking your reader to click for more information (you can send them to a landing page or article etc.)
Set up a Call-to-Action or a Redirect
I chose to use a redirect to a custom landing page at the end of the results. This was a perfect opportunity to help my audience out on the spot! By adding a bit of text and a link that can potentially help the quiz taker to a landing page, you can easily build out the quiz and add additional resources to help!
So, I quickly went to Elementor and set up three simple landing pages. Each one had their result on it along with three free resources that could help them further.
For example, if they got, “You Get Visibility”, I offered a link to an article on growing your audience through Facebook share threads, a guide to productivity for bloggers to reduce overwhelm and a link to my Facebook support group.
I thought this was absolutely genius. Just another way to help my readers in a very pinpointed direction.
Step 6: Email Integration and Mapping
Connect Your Quiz to an Email Marketing Service
After you’ve got your quiz all set up and ready to go, you’ll need to integrate it with your email service provider in order to keep track of all the leads that are generated. (Note: Email integration isn’t offered on the free plan)
Interact quizzes integrate with all the major email platforms including Active Campaign, MailChimp, Mailerlite, Kartra and Constant Contact. I am using Mailerlite and the integration was super simple. You will need to grab your API key from your email service provider to connect the two but that’s about as complicated as it gets.
After you’ve connected, you’ll customize a pre-built opt-in form that will match the branding that you connected in the previous steps.
Segment Your Lists
The next step is setting up your lead segmentation. Now, you might be thinking that one list of all of your quiz takers is good enough. But if you did that, you’d be leaving so much opportunity out!
This is truly where Interact quizzes are AMAAAAHZING!! The back-end of this program is where it shines.
Not only should you set up a group for each answer result, but you should take advantage of setting up segments or groups for each individual answer or groups of answers.
Because I mainly focus on helping people in the early stages of their blogging career, I wanted to make sure to segment those users who may need help in a particular area. To do this, I set up a group in Mailerlite that corresponds to each question.
For instance, Question 1 was “Do you have a presence on the main social media platforms?”. I set up a group called “May Need Help With Social Media” and set a trigger for anyone that answered “I only do a couple”, “Social Media what?” and “Less than 4” to be added to it.
That way, when I create something that might be able to help these readers like a freebie, downloadable, webinar or article, I can specifically send out tailored newsletter campaigns that will appeal to their needs. This is SOOO much better than just casting out a giant net of helping tools that don’t apply.
Step 7: Promote Your Quiz on Your Website
Place your quiz on your website
Interact really helps with the promotion end of your quiz as well. They offer several different types of options including popups, announcement bars and embed codes.
I chose to create a pop up so that my quiz will be seen frequently. I also built a landing page in Elementor that matches my results pages and embedded it there. You can check my quiz landing page here.
Promote your quiz
As well as the popup and landing page, I promoted my quiz to my Facebook page and group as well as to Twitter and I will use my CoSchedule app to set them on Evergreen so they will continue to circulate in my feed.
I also created a Pinterest pin and added it to my Tailwind and Tribes for additional exposure. And, with the embed tool, I easily added it to my resource library in my Membervault platform where I keep all my free blogging resources.
Interact also has a way to set up a Facebook ad for your quiz but I’m not quite there yet. Maybe soon!!
Step 8: Add Analytics to Your Quiz
One of the coolest things built in to Interact Lite plan and higher is the ability to watch real-time results of how your quiz is performing. This is based on the number of views, starts, completions, and leads.
My quiz is still really new and I haven’t put in a ton of time into marketing it but the conversion rate between starts and leads is around 34%. In one week, I’ve gained 26 subscribers. (Keep in mind that I have the quiz set up so that they don’t have to give their email to see the results)
Connect Your Quiz to Facebook Pixels and Google Analytics
You can also go a step further with analytics and connect to your Facebook Pixel and Google Analytics to get a better picture of how far your reach is with your quiz.
Set up can be done directly through Interact and is a fairly simple process to connect them. I set mine up but haven’t done much with them yet, but I figure they might come in handy in the future.
Final Thoughts on Creating a Quiz
Overall, I am totally impressed with Interact quizzes. At first, I was feeling overwhelmed buy the process of having to decide what kind of quiz to create and what the final outcome would be.
I was pleasantly surprised that when I finally got into the creative part of it, there was so much built into Interact that those decisions were all done for me. My new shiny lead generation and audience connecting quiz was literally built in no time flat.
And I was totally surprised at how excited and geeked-out I got over the segmentation. Finding new ways to better help my readers is key for developing my business and this works perfectly.
If you are looking for creating resources that help your audience or growing your email list, Interact quizzes might be just the thing you are looking for!
Check out my quiz here to see how it all works or build your own free Interact quiz!
Check out these other articles to grow your subscribers!
- Learn all about email marketing for beginners
- Create an Opt-in that your audience needs
- Make passive income with a funnel (for free!)
Lovely post really enjoyed reading and great tips, will defo look to create a quiz for my page, thats for sharing
You’re welcome, Lisa and thanks for the kind comment! I’m so pumped about helping my readers in new ways from their results in the quiz!
Awesome guide for quizes, can’t wait to try it!
Thanks for reading Chris! I’m glad you found the article helpful. I’m totally loving creating these quizzes to help understand my audience better!
This is such a good idea Sasha. I have seen it on some big name blogs like Create & Go. I am sure it will become a good source for larger number of email subscribers.
Thank you, Nadia! I’m totally pumped about all the things I can do with the results to help my readers better!
Hey! Thanks for sharing these very essentials tips. I enjoyed picking up a few new things that I can exercise daily now.
You’re welcome, Phil! I am really excited with all the things I am going to be able to do with the quiz results to better help my audience!
Very useful information and tips for bloggers looking to grow the audience. Bookmarking this page so that I can implement the tips mentioned here. Thank you for sharing.
Heena
https://travelandhikewithpcos.com/
Thank you, Heena! I have loved the quiz process so far 🙂
I’ve been searching for more ways to engage with my audience! Great advice!
Awesome, Olivia! I’m so glad this inspired you. I completely love to engage with my audience in any way I can so these quizzes have been phenomenal!
Great article, I love your comprehensive explanations! Quizzes are a great way to segment your audience!
Thanks, Kate! I really enjoyed the whole process and am really looking forward to diving into all the results from the quiz. These quizzes are going to be such a great way for me to help my audience better!
This is great information. I will be developing a quiz soon.
I had not thought of making a quiz for my 2 blogs, but now I will work on that for each of them. Thanks for the idea!
https://relax-live-enjoy.com Travel blog
https://minirottie.com my little miniature rottweiler blog
Excellent Jordan! Quizzes are such a great way to interact with your readers. Good luck with your quizzes!
Great suggestion Sasha!
I’ve heard about quizzes before but most of the time my brain is on information overload so I forget about things. This was a great reminder. It definitely sounds like a great way to get to know more about your audience.
Thank you, DeShena! A bloggers life is so full of overload LOL. I’m glad this was helpful reminder for you. I’d love to see you’re quiz!
Loved this post Sasha! It was full of valuable tips and advice. I created a quiz before with Thrive Quiz Builder. Worked very well, and was my highest converting optin. However, I am gonna look into Interact to see how it compares. Thanks for the actionable step-by-step!
You’re welcome Mariam! Quizzes are definitely a fun way to interact with your audience. I love to know your thoughts on how they compare!
Sasha, I loved this blog article. As you may or may not know, I recently published my first ‘official quiz’ on “Just How Happy Are You?” and am still perfecting but have gotten double the traffic on the blog that this was linked to. Still so much to learn…. Best of luck!
Thank you Beth! I I do remember seeing your quiz out there! I’m so glad that it’s helped bring traffic to your blog!
This sounds like so much fun! I’m definitely adding “create a quiz” to the long, long list of fun things I want to do with my blog!
I don’t really understand how list segmentation works tbough. I mean, I get the idea, I’m just not sure how it would work in my specific situation. I’m only publishing new posts every 2 weeks, so with a segmented list, some of my audience could potentially not hear from me for 4-8 weeks at a time. Wouldn’t that be a bad thing?
Yes! !t was so fun creating the quiz, Rebecca!
When you’re creating a segmented list, you’re creating it so that you can send your readers valuable information to their email address. You should really try to send note an email newsletter once a week to your audience to stay connected. The segment’s just allow you to tailor your newsletter so that you’re sending the right information to the right people if that makes sense?
It does make sense. So right now my emails are updates about new blog posts. If I start sending emails every week (even though blog posts are still every 2 weeks), what would I talk about in the emails on the “off weeks”?
I would send emails that give information or can help your reader in other ways. Or maybe little tidbits of information about you and why you right about the things you do. People love to connect with a story.
This is a really helpful post, Sasha! I always enjoy taking and interacting with quizzes- so why not create one! 🙂
Me too Hillary! I just think it’s such a super fun and easy way to interact with your audience. Glad you enjoyed the post! Cheers!
Great post Sasha! I am thinking of building a quiz in my blog and this post is a great help. Can’t wait to implement it. Thanks for your help always.
You are so welcome! I really love using these quizzes to interact with my audience! It’s also a great way to do market research! You’ll have to let me know if you do one! I’d love to check it out!
Thanks for this. I want to add quizzes to my website.
https://kaynuli.com
You’re welcome, Anuli! I’ve found quizzes to be a great addition for building my subscribers to my website.
This is really a detailed guide on what exactly I was looking for. I was planning a quiz set up on my blog. What I have done so far is:
1. Planned some topic to add on the quiz
2. Done some keyword research
3. Bought a plugin
But, I felt I need a detailed guide to complete the process. Glad I found you. Thanks for this awesome post. I really appreciate that.
Awesome, James! What kind of quiz did you end up going with? I’d love to check it out! 🙂