How You Can Make More Money In Direct Sales With A Blog

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Network Marketing And How To Reach New Audiences In Your MLM Business Without Parties

How to Reach New Audiences in Your Network Marketing Business

Are you tired of begging your friends and family for “just one more party”? Do you wonder how those top-level performers get so much exposure? (No, they don’t all have giant families or friend-circles either).

So, how do they do it? They leverage the power of social media to have an online presence. And, I’m not talking about Facebook lives (though, those are great!). I’m talking about blogging.

BLOGGING. That’s how.

When I found out the world of blogging existed, I was dumbfounded. And MAD. I couldn’t believe that I had never taken advantage of the opportunities that were right in front of my face.

In my first month of blogging, I had over 800 new people visiting my site. I’m pretty sure if I added up all the Facebook pages for each of my MLM businesses, it wouldn’t be that high.

Do you need special skills to be a blogger?

Not at all! That’s the beauty of it all. You’re probably already putting yourself out there on Facebook or Instagram. This is just a new way to reach people. There are a ton of courses (both free and paid) to help you get started, just do a Google search.

Two of my favorite resources are the Blogger’s Glitterati VIP Hub, which is a monthly membership site to help you get your site up and running in 30 days and the Ultimate Bundles Genius Blogger’s Toolkit. The GBTK comes out only once per year and is packed with courses, books and tools on everything you need to know after you’ve got your blog up and running.

PRO TIP: If you snag the Genius Blogger’s Toolkit this year, you get a free year membership to the Blogger’s Glitterati! DOUBLE WIN!!

How You Can Improve Your Direct Sales Business by Blogging

I’ve been involved in several direct sales companies over the past 10 years and had some really amazing success with some of them. Free trips, incentives, bonuses. All of it. 

But something changes at around the 1-2 year mark with every one of them. (I’ve done 4 seriously). I would whip through all my friends and family as customers and all of a sudden, I started feeling “icky” about the practices that I needed to do to keep that revolving door of new leads coming.

Adding strangers to my personal Facebook accounts, sending messages that start with “Hey, girl!” followed by a ton of emoticons (seriously – ICK). It just wasn’t me and so I would start to drift off and find a new exciting business opportunity just to start the same process all over again.

But when I would hit that mark again. It was downhill for me at that point. I just wanted a way to find new customers easily without being THAT person. 

Don’t get me wrong. I LOVE the idea of direct sales and network marketing. I have done so many incredible things with it and it has made me who I am today. It got me out of my shell and gave me crazy levels of confidence.

So, you are in a multilevel marketing company and they already provide you with a website. Maybe even send your customers a newsletter every so often. Why would you want to spend even more money to start your own blog?

Find new leads and get new customers for your MLM Business

When I started blogging, it was like a giant epiphany! A way to get more leads without friending all of my friend’s, friends’, friends’ on Facebook! I seriously hated that shit. 

All I needed to do was to start a blog to compliment my business. You can start your own blog too! I wrote a whole post on how to Start a Blog in 3 Simple Steps or you can check out my free downloadable guide on starting today!

Here’s the thing. With a blog, you wouldn’t need to feel like a leisure suit Larry schmuck. Not salesy. Not “icky”. Because your traffic – your leads, will come to you!

Unfortunately, it came too late for my latest business in beauty sales as I had already pretty much made up my mind to move on. 

But I knew that if I ever ventured that direction again, I would definitely explore blogging as an option to grow my business in a way that felt authentic.

There are a few great reasons to start a blog if you are in network marketing or direct sales.

1. Exposure to more people and more potential customers

In one survey, researchers found that the average Facebook user has 155 friends

And if you’ve ever worked in any network marketing, you already know that’s just not going to cut it. You literally need to reach thousands to keep your leads fresh. 

In my first full month of blogging, I had over 800 visitors to my blog. NONE OF THEM WERE FAMILY. And I had absolutely no idea what I was doing.

Even after a solid year and a half of trying to build my following in my Facebook group for my beauty business, I still only had less than 200 members. 

In fact, the majority of my family and friends have no idea what I’m doing right now. And I’m still generating traffic from all over the world.

2. No more harassing your family and friends (The worst part about Direct Sales IMO)

Sure, your best aunt wants to support you by buying everything in your catalogue. Having parties and telling her friends. Your mom might even buy something she will never use just to help you out. (My mom even bought a basket for her cat to play in!!)

But those things run out over time. Then you have to move to your friends. 

They do the same and if you have a few good ones, you might be able to get a couple of parties a year from them. But that runs out too. 

Then they’re dodging you at the local grocery store (cause there’s only one) and trying not to make eye contact in case you might ask them how their new Tupperware is.

At some stage, you almost feel like you’re begging. GROSS. Sound familiar?? I’ve been there.

It’s like boom then BUST. Over and over. UNLESS you find a new way which can literally reach thousands of new customers all over the world. Blogging. That’s how.

3. Starting a blog for your network marketing business can help with other opportunities to earn passive income

As a rep, you obviously have an opportunity to make commissions, bonuses, and earn trips. Those are all amazing perks of the industry.

But, combine that with the possibility of passive income and you have a potential gold mine.

If you are in the network marketing MLM or Direct Sales business industry and want to generate more leads, more money and be successful you need to start a blog today! This post details 5 reasons how starting a blog will help you achieve financial success in your direct sales or multi-level marketing (MLM) business. #mlm #directsales #startablog #marketing #businesstips #businessstrategies

Photo by rawpixel on Unsplash

What is passive income? It’s when you set your blog up with things like affiliate links, marketing other people’s products or you sell your own content like digital worksheets, books or courses.

For example, I did a post on some of the best products to use if you are a beauty blogger. This post contained affiliate links. When someone clicks on those links and purchases, I get a small commission.

And all I did was write a review of the things I was already using to work my business that I loved. Easy peasy. You can check out that beauty review post here.

There are literally thousands of places you could be an affiliate for. Just type in your industry name and the word “affiliate” in a Google search bar and see how many come up. 

You can also use other related markets as well. Say you were in the home decor industry. You can team up with places like Wayfair to boost your income by referring your clients to products that will help them and that you already trust and love. 

4. By adding blogging to your network marketing game you can have more meaningful interactions with your customers

More traffic means more interactions and better relationships. After all, direct sales is a relationship industry.

You can write content based on what your client’s needs are. If you are in home decor, you can write about the best way to hang a picture gallery. If you are in the beauty biz, you can discuss and compare the best products for anti-aging.

Writing articles specifically for your client’s needs builds trust. Trust is the key to having a solid customer base. I had customers who wouldn’t buy from someone else, even if it was the same product, just because they trusted me. 

If you are in the network marketing MLM or Direct Sales business industry and want to generate more leads, more money and be successful you need to start a blog today! This post details 5 reasons how starting a blog will help you achieve financial success in your direct sales or multi-level marketing (MLM) business. #mlm #directsales #startablog #marketing #businesstips #businessstrategies

Photo by rawpixel on Unsplash

Here’s the best thing about blogging and network marketing: You build your relationship first so that when it comes time to sell, your audience already trusts you. Then the sale becomes the easy part. 

5. Build mailing lists and contact your customers

Having a place where your audience can subscribe to your mailing list means that you can send your customers information when you need to and that is relevant to them.

Mailing lists will allow you to send out information to your customers and you can design it how you want it to look. Even if your company sends something out, it’s not personalized by you. You get to control every aspect of building and maintaining those relationships over time.

Another reason that building an email list is so important- People move on, try different things, and evolve. You build meaningful relationships with your clients and then something happens. Maybe the company folds.

When you have a blog, if ever you decide to move on to something new, those customers remain yours. You can still keep those relationships that you have worked so hard to build through your mailing lists.

Are you in direct sales? Have you thought about starting a blog to increase your leads? Drop me a comment below, I’d love to hear your story!

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How You Can Make More Money In Direct Sales With A Blog 1

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51 thoughts on “How You Can Make More Money In Direct Sales With A Blog”

  1. I agree! Having a blog can open so many different types of avenues for a person to go. Be it direct sales, affiliate marketing, sponsorships, etc. So much opportunity!

  2. Awesome post Sasha! I found that all your posts are really helpful. Although I am not involved in direct sales and I am also a struggling new blogger, I learned a lot from this post and from all your other posts. Thanks for sharing.

    1. Thanks, Charity! There are so many things that apply to any business with online marketing so I’m glad that you could find tips that can help you as a new blogger. What are you specifically struggling with right now? How can I help?

  3. Wow,this is awesome Sasha,thank you for sharing. This is exactly where I am in my direct sales company that I’m with. Pretty much at a standstill, trying to find new leads is where I’m at, definitely don’t want to become “that person” but still trying to succeed. Thank you so much for this information, now to figure out how to make it work for what I do.

    1. Thank you, Cheryl! I’m so glad that you found this post :). I actually just launched a free course on Social Media Marketing for Businesses and Network Marketers and am working on finding new ways for people in the MLM industry to find new customers. You can check out my free course here and I will be announcing the new course soon (I hope!)

  4. I just read through this after clicking on your link in one of the modules in the Social Media Crash course! I have 2 MLM businesses. My blog niche lines up perfectly with one of them I can kind of tie in the other since I’m a mom blogger. Thank you!

  5. Hi,
    I too was involved in a direct sales for many years and gave up the in home parties. I joined another which is Jewelry & sales are mainly done on Facebook lives etc.
    How can I make that into a blog?

    1. Hi Erica! It’s not so much about making your direct sales company into a blog, it’s using a blog as a tool to increase your audience by writing content for them. For example, if you are selling jewelry, you can blog about different types of materials used or the best earrings for a professional etc. Then within those posts or on your website, you can have links that go to your products or show ads and things. This way you are providing more value which grows relationships, which in turn, helps grow your sales. Then afterwards, you can incorporate all kinds of other affiliate products that are related to things your audience might like as well. Does that help?

  6. Hello! Thank you so much for your post! I recently joined Monat, a direct selling company that sells haircare and skincare. I had already wanted to start a blog that had to do with personal development and just my personal experiences. I know that personal development doesn’t correlate to the products but it would definitely correlate to the business. But for the products, would I then talk about tips and tricks for your hair and skin and then give them product suggestions that would help with that? I hope I’m making atleast some sense in my question. Thank you so much once again!

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