I have been, or can be if you click on a link and make a purchase, compensated via a cash payment, gift, or something else of value for writing this post. As an Amazon Associate, I earn from qualifying purchases. Please read my full Affiliate Disclosure for more information.
How to Market Your MLM Business on Social Media
If you haven’t realised already, social media for network marketing is critical for growth. With over 6.2 million people working in network marketing in the US alone, it’s becoming more and more necessary to create a strong social media marketing strategy in your online business in order to stand out in the crowd.
There is an ever-increasing number of social networking sites, but paying attention to these top 5 will create the most opportunities for building your brand and promoting your network marketing business, in order to increase reach and ultimately, profits.
Currently, the top 5 social media sites to promote your direct sales products include Facebook, Twitter, LinkedIn, Pinterest, and YouTube. Depending on what you sell and who your target market is, you’ll need to find the right ones to attract the most customers.
Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.
Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content.
Despite reports that Facebook is decreasing in popularity amongst a younger audience, it still remains #1 in the world and #1 where it counts-with consumers who have money to spend.
The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account.
They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads.
The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.
To get the most from Facebook, make sure that you have an optimized Facebook Page set up for your business (not profile as this is against Facebook terms of service). Use a good headshot as a profile picture so that you can build trust with your audience and create a call to action to get people to your product website or to subscribe to your newsletter.
Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business.
PRO TIP: 71% of users are on the platform to read about news; using relevant news references on your industry to start conversations can help build authority and relationships with new customers.
More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people.
Twitter also has an easy-to-use advertising program to help gain followers and feature tweets, so it’s a great option for finding and targeting new customers.
LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform.
LinkedIn works well to connect with people you know and tap into business-to-business opportunities. This is especially true for retail industries, as it is ranked as one of the top 10 industries on the site.
They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. (If you haven’t already started your own list for your direct sales company, check out this tutorial on email marketing for beginners)
They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people or a is a retail product.
Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35.
It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.
Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. There’s also been some research that suggests that women are the primary purchasers of the household.
According to Pinterest’s list of the top 100 trends for 2020, here are some of the top-performing trends.
- Gender-neutral names
- unisex kids clothes
- Gender-neutral party ideas
- Every kid playrooms
- Androgenous wedding attire
- Tuxedo dresses
- Gender-neutral haircuts
- Inclusive educational posters
- Androgenous flags
Try to tie your products and services into some of these categories and watch your traffic soar!
If your network marketing products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is definitely the site for you. Find out more on creating and using a Pinterest business account.
YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook.
YouTube will allow you to use video to attract an audience and meet with prospective customers and because it’s owned by Google, using it can help your videos rank higher in Google searches. Yahooo!
If you’re a bit on the shy side and don’t want to be on live video or editing isn’t your strong suit, you can always use pictures to create a slide show and upload it as a video to YouTube.
YouTube is a great platform for any niche but some of the top performers are in food, fashion and beauty.
Are You Using Social Media for Network Marketing?
Good social media marketing is all about making connections. If you’re not already using these 5 top sites to market your multilevel or network marketing business, consider opening an account to test things out for yourself.
You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.