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Social Media for Network Marketing: 5 Platforms for Insane Growth

social media for network marketing

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social media for network marketing

How to Market Your MLM Business on Social Media

If you haven’t realised already, social media for network marketing is critical for growth. With over 6.2 million people working in network marketing in the US alone, it’s becoming more and more necessary to create a strong social media marketing strategy in your online business in order to stand out in the crowd.

There is an ever-increasing number of social networking sites, but paying attention to these top 5 will create the most opportunities for building your brand and promoting your network marketing business, in order to increase reach and ultimately, profits.

Currently, the top 5 social media sites to promote your direct sales products include Facebook, Twitter, LinkedIn, Pinterest, and YouTube. Depending on what you sell and who your target market is, you’ll need to find the right ones to attract the most customers.

Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.

Facebook

Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content.

Despite reports that Facebook is decreasing in popularity amongst a younger audience, it still remains #1 in the world and #1 where it counts-with consumers who have money to spend.

The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account.

They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads.

The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.

To get the most from Facebook, make sure that you have an optimized Facebook Page set up for your business (not profile as this is against Facebook terms of service). Use a good headshot as a profile picture so that you can build trust with your audience and create a call to action to get people to your product website or to subscribe to your newsletter.

Twitter

Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business.

PRO TIP: 71% of users are on the platform to read about news; using relevant news references on your industry to start conversations can help build authority and relationships with new customers.

More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people.

Twitter also has an easy-to-use advertising program to help gain followers and feature tweets, so it’s a great option for finding and targeting new customers.

Social Media for Network Marketing: 5 Platforms for Insane Growth

LinkedIn

LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform.

LinkedIn works well to connect with people you know and tap into business-to-business opportunities. This is especially true for retail industries, as it is ranked as one of the top 10 industries on the site.

They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. (If you haven’t already started your own list for your direct sales company, check out this tutorial on email marketing for beginners)

They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people or a is a retail product.

Pinterest

Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35.

It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.

Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. There’s also been some research that suggests that women are the primary purchasers of the household.

According to Pinterest’s list of the top 100 trends for 2020, here are some of the top-performing trends.

  • Gender-neutral names
  • unisex kids clothes
  • Gender-neutral party ideas
  • Every kid playrooms
  • Androgenous wedding attire
  • Tuxedo dresses
  • Gender-neutral haircuts
  • Inclusive educational posters
  • Androgenous flags

Try to tie your products and services into some of these categories and watch your traffic soar!

If your network marketing products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is definitely the site for you. Find out more on creating and using a Pinterest business account.

YouTube

YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook.

YouTube will allow you to use video to attract an audience and meet with prospective customers and because it’s owned by Google, using it can help your videos rank higher in Google searches. Yahooo!

If you’re a bit on the shy side and don’t want to be on live video or editing isn’t your strong suit, you can always use pictures to create a slide show and upload it as a video to YouTube.

YouTube is a great platform for any niche but some of the top performers are in food, fashion and beauty.

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Are You Using Social Media for Network Marketing?

Good social media marketing is all about making connections. If you’re not already using these 5 top sites to market your multilevel or network marketing business, consider opening an account to test things out for yourself.

You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.

Sasha Lassey signature

Find other tips on marketing your own online business!

How You Can Make More Money In Direct Sales With a Blog

5 Things You Should Know to Start a Successful Blog

Top 50+ Blogging Resources and Tools for 2019

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28 thoughts on “Social Media for Network Marketing: 5 Platforms for Insane Growth”

    1. Hi Virginia! LinkedIn is one of those underused tools for sure and I use to think mainly for B2B businesses – but retail is in the top 10! So glad that you enjoyed the post and thanks for reading! 🙂

    1. Thanks, Sabreena! So glad that you enjoyed the post! Social media is such a great way to grow any business, especially ones that are mainly found online. Have a great day!

  1. Thanks for sharing, this is really useful as I`m terrible in Social media.
    Now I have read a lot of positives about Pinterest but again I`m not creative and still unsure how to create the eye-catching images I do see shared on Pinterest but will sure give it a try.

    1. You are welcome, Roamy! Social media is one of those things that you learn by trial and error for sure and Pinterest is definitely one of those! I have a quick guide for getting started here: everydayshessparkling.com/pinlikeapro. Hopefully it helps a little!

  2. Great article Sasha! I have never tried LinkedIn for my blog and I have been seeing this a lot more lately, but too be honest I used it before and never really figured it out hahaha, kinda like twitter 😉 I think my next attempt will be YouTube, pretty sure I need to put some tutorials on there for peeps! Thanks for the great information!

    1. Thanks, Jenn! I think that YouTube would be an AMAZING platform for your DIY stuff and even the projects you do with your husband. Definitely look into that! And, combining YouTube with your posts is a great way to move up the proverbial Google chain!

  3. Working on getting some head shots done for my site and socials. It definitely looks more inviting to have a face on the profile. Thanks for the social media tips!

  4. I really need to be more active on LinkedIn as I feel it is very important to have a presence there as well. I feel like it’s too corporate and may be not for bloggers but I have seen all big name bloggers on there and I should seriously think about it.

    1. I totally hear ya Nadia! I came late to the game in LinkedIn and am still trying to learn the ropes but it can be very powerful, especially for B2B companies. Thanks for reading 🙂

    1. You’re welcome, Nicole! Social media can certainly feel like a beast at times. My thoughts are to pick one that you think your audience “lives” in and really focus on it. Learn it inside and out, then if you can, automate it and try something new. You’ll get there! Thanks for reading 🙂

    1. Thanks! Travel is such a popular niche and seems to do really well on Pinterest (all those amazing pictures!) – so glad that it’s working for you as well! Love the image on your site – so fun! Have a great day 🙂

  5. I am learning a lot from your blog, very insightful and educational post. Love your work Sasha. LinkedIn seems good for blog and recently I tried it, also started getting more views. But my blog is more into self-love and law of attraction topic, hence Ind stopped sharing now. Do you think it is okay to share my topic on LinkedIn?
    Thanks a lot for the great post. ❤️
    Nilakshi recently posted…Heart Chakra – Affirmations And How To Heal & Balance

    1. Thank you, Nilakshi! I think that you can share anything on LinkedIn and you never know, your audience might “live” there, it’s definitely worth trying and measuring your results. Thanks for reading and have an amazing day!

    1. You’re welcome, Angie! I am late to the LinkedIn game for blogging but it has been really great for making connections with others in the business, so it’s definitely worth checking into! Thanks for reading 🙂

  6. Great article! While I have used LinkedIn previously, I recently started to post relevant content from my blog. Hoping to increase use of the others social media listed. Thanks for sharing.

    1. You’re welcome, Anthea! Yes, I came late to the LinkedIn game as well and it offers such a different way to interact! Glad you enjoyed the post – thanks for reading 🙂

  7. This was a great reminder that I need to keep trying to branch out. I’ve tried to work on building my YouTube channel and cross-post those videos on my blog which has been fun 🙂

    1. Hi Emily! Yes! YouTube is such a fun platform to work on! I really enjoy the extra level of oomph it can give a post and Google loves it too which is a bonus. So glad that you enjoyed the post… Have an amazing day!

  8. I am currently using Instagram and just started really being active on Pinterest. My goal for January is to start posting on Youtube! But will save this article for future reference 🙂 I use Linkedin for networking for my marketing business, which is tied to my travel blog, but I am more marketing myself as an adventurous marketer with international experience. So promoting my travel!

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