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How to Market Your MLM Business on Social Media
If you haven’t realised already, social media for network marketing (also referred to as multilevel marketing or direct-selling) is critical for growth.
With over 6.2 million people working in network marketing in the US alone, it’s becoming more and more necessary to create a strong social media marketing strategy in your online business in order to stand out in the crowd.
Network Marketing Tip #1: Increase your online presence
If you’re anything like I was when I started with my first network marketing company, you’re probably wondering how those successful women at the top of their game get there.
Like don’t they run out of people? Isn’t it too saturated? Guess what? That’s not the case at all.
The secret to being a successful business owner in an MLM is in influencer marketing.
Having a strong online presence is crucial in growth. Why? Because your town might only have a few thousand people that are your audience. The world however, MILLIONS.
There are lots of ways to grow your online presence as a network marketer including:
For this post, we’re going to focus on how to use the power of a social media marketing campaign to grow your MLM business.
Social Media Marketing Tips
There is an ever-increasing number of social media channels, but paying attention to these top 5 will and create the most opportunities for building your brand and promoting your network marketing business, in order to increase reach and ultimately, profits.
Currently, the top 5 social media sites to promote your direct sales products include LinkedIn, Pinterest, YouTube, Facebook and Twitter.
Check out some other trending Digital Marketing Strategies for network marketing success.
Depending on what you sell and who your target market is, you’ll need to find the right social media strategy to attract the most customers. This is called attraction marketing.
What is attraction marketing?
Instead of begging your family and friends to buy your products or join your team, using a social platform can help you to to increase brand awareness and reaching your potential customer.
Let’s take a closer look at each of these to help you decide where to focus your social media marketing effort.
Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content.
Despite reports that Facebook is decreasing in popularity amongst a younger audience, it still remains #1 in the world for social network marketing and #1 where it counts-with consumers who have money to spend.
With these types of numbers, having a dedicated Facebook marketing strategy is well work the effort to be successful.
The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account.
They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads.
Facebook ads are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.
To get the most from Facebook, make sure that you have an optimized Facebook Page set up for your business (not profile as this is against Facebook terms of service) . Use a good headshot as a profile picture so that you can build trust with your audience and create a call to action to get people to your product website or to subscribe to your newsletter.
And, although it’s not on this list, Instagram is another amazing platform and it’s owned by Facebook so you can easily and quickly share to both platforms at the same time.
This is a great strategy when you are trying to build your social media presence as a busy network marketing professional.
Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business.
PRO TIP: 71% of users are on the platform to read about news; using relevant news references or sharing a network marketing tip on your industry to start conversations can help build authority and relationships with new customers.
More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people.
Twitter also has an easy-to-use social media advertising program to help gain followers and feature tweets, so it’s a great option for finding and targeting new customers.
If the Twitter platform fits your brand and target audience, this is a great strategy to incorporate to boost your engagement as a network marketer.
Another poplular social channel – LinkedIn, is geared towards businesspeople, has 255 million users with more men than women using the platform.
LinkedIn works well to connect with people you know and tap into business-to-business (B2B) opportunities. This is especially true for retail industries, as it is ranked as one of the top 10 industries on the site.
They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list.
(If you haven’t already started your own list for your direct sales company, check out this tutorial on email marketing for beginners )
They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people or a is a retail product.
Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35.
It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.
Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. There’s also been some research that suggests that women are the primary purchasers of the household.
According to Pinterest’s list of the top trending predictions for 2021 , here are some of the top-performing trends.
See if you can incorporate some of them into your pieces of content to give yourself a boost in traffic!
If your network marketing products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is definitely the site for you. Find out more on creating and using a Pinterest business account.
YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook.
YouTube will allow you to use video to attract an audience and meet with prospective customers and because it’s owned by Google, using it can help your videos rank higher in Google searches. Yahooo!
If you’re a bit on the shy side and don’t want to be on live video or editing isn’t your strong suit, you can always use pictures to create a slide show and upload it as a video to YouTube.
YouTube is a great platform for any niche but some of the top performers are in food, fashion and beauty.
Are You Using Social Media for Network Marketing?
Good social media marketing is all about making connections. If you’re not already using these 5 top sites to market your multilevel or network marketing business, consider opening an account to test things out for yourself.
You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.
Learn how to use a content marketing strategy and calendar to promote your business!
Measure Your Marketing Effort
After you’ve run any campaign, it’s a great idea to go back and check out your social media analytics on each platform to see how your campaign did and which platforms you saw the most growth on.
The winner will likely be where your audience “lives” and where you’ll want to continue to focus your time on.