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How to Use the TikTok App to Grow Your Business Online
An Interview with Entrepreneur & TikTok Rockstar, Julie Anderson sharing how she’s using the TikTok app to meet new customers
What is TikTok?
TikTok is a social media platform that showcases short lip-sync, comedy and talent videos.
If you’ve never heard of TikTok, it’s likely because you don’t have a teenager in the house. Mine is addicted. She’s always creating new stuff and with over 1500! videos on her account, she’s steadily growing her audience.
The platform has actually been around since 2012 but was originally called ByteDance until it was released internationally. After it’s merger with Musical.ly in 2017, it’s popularity soared and hit over one billion downloads globally. It’s now one of the most trending platforms for social sharing.
So, why is this relevant or important for business owners? While TikTok might seem like just space for teens to lipsync their favorite songs but it can be an amazing tool for growing your online business and making connections.
Even marketing mogul, Gary V has touted TikTok as being one of the most important platforms for spreading your brand message and growing your online presence.
Tell us a bit about you and your online business.
I’ve been in network marketing with my company for just over 2.5 years now. Prior to this, I had not known what network marketing was, I didn’t actually own a cell phone, had no clue about social media.
How did you get started on TikTok?
I’m a huge fan of Gary Vaynerchuk and consume a lot of his content, primarily YouTube videos. One of his videos he emphasized that TikTok has the potential to be bigger than Instagram.
And right now it’s a land grab, your content must still be good but there is a definite advantage to being one of the first on a platform.
He talked about if you want to become very popular on Facebook and Instagram now, you have to be the best. People who started on IG before it became more popular have an advantage over people who are brand new to the platform.
I took his advice, downloaded the app and spent hours watching videos, playing with things, and fell in love with it!!! Then I started cranking out content! 🙂
You now have over 12,000 followers! Woohoo! What things did you do to grow your followers? Any tips for just getting started?
I’m over 19K followers now lol! 🙂 This is exactly what I’ve done to grow my followers: I do NOT ask for anyone to follow me or like my videos, I comment and engage with other people’s videos, consistently create content every day, respond to every single message, take all feedback and suggestions to make more content and better serve.
As soon as I hit 1000 followers, I started going live everyday as well – I actually do 4 live videos per day all with different content across different platforms and have noticed fellow Tikokers have followed me over to IG, FB, and YouTube too.
From responding to thousands of comments, I’m getting to really know my audience and how best to serve them – what content they like. The biggest thing, is I BE ME – being rooted in giving without expecting ANYTHING in return and replying to every comment or message (all my settings are open and public too.)
I’m looking at this like Gary Vee explains – keep it as pure as long as possible – business is a marathon not a sprint.
And I LOVE TIKTOK!! It just feels so right and I really enjoy it and the culture and community!
What are some tips for getting started on TikTok?
Tips for getting started – it’s exactly the same as getting started on any other social media platform. Recognize that you’ll have no clue about how to get started and things don’t make sense hahaha.
Start getting a feel for things by scrolling around – when you see a video you like, give it a heart, write a comment. If you really like it and get an idea, save it to your favourites. If you hear a sound clip you like and it gives you an idea for content, you can save that too.
TikTok GIVES you daily trending hashtags, trending sounds, trending ideas for videos – pick some that resonate with you and create your content!
TikTok also has this really cool feature where you can duet with other TikTokers – you can select that button and virtually engage/interact with people whilst at the same time creating content.
Has the platform been good for your business? How have you used TikTok to promote your business?
Absolutely – but not in I am posting this product and people flock to buy it kind of way. The reason people are following is because I’m not trying to sell them anything. I’m giving them content they enjoy.
My focus is on building culture, community. And by default, brand. I do post some of my TikTok content on Facebook and IG and that has helped attract new clients to me from those platforms as well
More importantly has been the profound ability to impact people – connect with people and truly help people just by being me. Having so many messages has really helped improve my cold market prospecting confidence too.
And the diverse cultures on TikTok lives – I’ve got people from Ireland, Australia, New Zealand, Hawaii, Canada, the US all engaging and commenting, and engaging with them, entertaining them, is helping me develop leadership skills.
Are you able to monetize with TikTok and earn income like on other platforms like Instagram or YouTube?
Yes, I’ve actually earned money from my live videos and have attracted people to me the same way as FB and IG.
How do you create a TikTok business account? Is there any perks to doing that?
It’s so easy, you just click a button – its free and you get all kinds of data and info – what videos your followers like and watch from other creators, what your trending videos are, graphs of your growth, etc
Where can we find more about you and your business (and of course, your TikTok account to follow you)
I’m on Facebook (both a personal account and a business page), IG, YouTube, LinkedIn.
IG handle is _julie_anderson_
TikTok handle is @julieanderson426
FB Personal is: https://www.facebook.com/julie.anderson.54738943
FB Business is: https://www.facebook.com/julieandersonmonat/